GESIS - DBK - ZA0857

ZA0857: Media Analysis (MA 80)

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List of Files

List of Files


  • ZA0857_fb.pdf (Questionnaire) 4 MBytes
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Bibliographic Citation

Citation Citation Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1981): Media Analysis (MA 80). GESIS Data Archive, Cologne. ZA0857 Data file Version 1.0.0,
Study No.ZA0857
TitleMedia Analysis (MA 80)
Current Version1.0.0, 2010-4-13, (Publication Year 1981)
Date of Collection05.1978 - 02.1980
Principal Investigator/ Authoring Entity, Institution
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt


AbstractMedia usage of the West German population in 1979. Topics: The content of the study is largely identical to the content of ZA Study No. 0850 or 1152.
Categories Categories
  • Communication, Public Opinion, Media
Topics Topics
  • 9.2 Mass media


Geographic Coverage
  • Germany (DE), FRG incl. West Berlin
UniversePersons 14 years old and older.
Sampling Procedure Sampling Procedure
Multi-stage stratified random sample (ADM mastersample)
Mode of Collection Mode of Collection
Oral survey with standardized questionnaire
Data CollectorGETAS, Bremen; IFAK, Taunusstein; MARPLAN, Offenbach; MEDIA-MARKT ANALYSEN und CENSUS, Frankfurt; INFRATEST, Muenchen; SAMPLE, Hamburg
Date of Collection
  • 05.1978 - 02.1980

Errata & Versions

VersionDate, Name, DOI
1.0.0 (current version)2010-4-13 Version number created automatically (implementation of a uniform versioning policy) (Publication Year unknown)
Errata in current version
Version changes

Further Remarks

NotesThe earlier reader analyses and media analyses with largely the same survey contents are stored under ZA Study Nos. 0255 to 0263 as well as 0844 to 0856. The following media analyses are stored under ZA Study Nos. 1152 ff.
Number of Units: 18861
Number of Variables: 2575
Data Type: Binär
Analysis System(s): -


  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1980. Frankfurt: Selbstverlag 1980.
Relevant full texts
from SSOAR (automatically assigned)