GESIS Data Catalogue - Study ZA0998
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ZA0998: Marketing in Shrinking Growth

Citation Citation
Strothmann, Karl-Heinz (1975): Marketing in Shrinking Growth. GESIS Data Archive, Cologne. ZA0998 Data file Version 1.0.0, doi:10.4232/1.0998
Study No.ZA0998
TitleMarketing in Shrinking Growth
Current Version1.0.0, 2010-4-13, doi:10.4232/1.0998 (Publication Year 1975)
Date of Collection03.1975 - 05.1975
Principal Investigator/
Authoring Entity,
Institution
  • Strothmann, Karl-Heinz - Institut für Markt- und Verbrauchsforschung, FU Berlin
Categories Categories
  • Work and Industry
Topics Topics
  • 8.2 Business / industrial management and organisation
Study No.0998
TitleMarketing in Shrinking Growth
Other Titles

    Current Version1.0.0, 13.04.2010, 10.4232/1.0998
    Date of Collection
    Principal Investigator/ Authoring Entity, Institution
    • Strothmann, Karl-Heinz - Institut für Markt- und Verbrauchsforschung, FU Berlin

    Abstract
    Categories
    • Work and Industry

    Topics
    • 8.2 Business / industrial management and organisation

    Content

    DatasetNumber of Units: 293
    Number of Variables: -
    Data Type: Einfachlochung
    Analysis System(s): SPSS
    Availability ExplanationA - Data and documents are released for academic research and teaching.
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    Errata in current versionnone
    Version 1.0.0
    (current version)
    2010-4-13 Version number created automatically (implementation of a uniform versioning policy) doi:10.4232/1.0998 (Publication Year 1975)
    NotesTarget person of the survey in the respective companies was the board or management member responsible for the area of marketing.
    Publications
    • Thiehl, Dieter; Strothmann, Karl-Heinz: Zur Situation von Marketing und Marktforschung im schrumpfenden Wachstum. In: Interview und Analyse, 12, 1975, S. 280 - 286; und 1, 1976, S. 14 - 17.
    Relevant full texts
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